LaserVue to offer something different from the "sea of Sameness"!
Good on Mitsubishi! The vice president of marketing at Mitsubishi Digital has said that they want to differentiate its brand from the "sea of sameness" that is currently on offer in the high-end TV market.
Sony may offer some fairly unique products but I'm confident that the LaserVue will end up kicking some Sony HD butt!
Frank DeMartin siad "“Flat panel TVs are commoditizing so rapidly that it’s hard to differentiate our products,” he said. “Flat has already been done—it’s time to move on and do something new." Too right! They're as cheap as chips now with people having them in their bedrooms, living room and even kitchens. The LaserVue will offer something different!
There's still no concrete information about the prices, but they're apparently due to debut next month. What we do know, however, is their target audience. There's two distinct types of buyer they're aiming for:
1) "The Home Theater family"
DeMartin describes these as families as ones "who tend to watch TV and movies together, who find TV-watching to be a valuable family experience ... they play a lot of video games and tend toward larger-screen TVs.”
2) The "Golden Guy"
DeMartin describes this guy as "a little more affluent and tends to want the best of all the products they own".
Source: OCBJ.com


